The hardware
What is a Tactyle screen?
A rugged, all-weather, camera-equipped interactive display — built for shopfronts and public places, not mall-grade indoor panels. On-device AI watches the audience; nothing it sees leaves the device.
Built for the real world
Not a TV. A Tactyle screen.
It starts life as a retail TV panel, but almost everything inside it is rebuilt — a custom control board, a sealed enclosure, and a camera module — so it can survive a shopfront, not just a living room.
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32″–55″, portrait
Sized to fit a shopfront, showroom wall, or waiting area, and always mounted portrait — built to be seen at eye height in a real venue.
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Rugged, all-weather
A sealed metal enclosure shrugs off sun, rain, dust, and the odd knock — built for the street, not just an air-conditioned showroom.
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Camera-equipped
A wide-angle camera watches the space in front of the screen — the eyes behind the on-device AI story below.
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Battery + 4G options
For venues where power or Wi-Fi isn't guaranteed, a battery backup and an optional 4G connection keep a screen live through outages.
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Built in Erode
The control electronics are engineered in-house and every unit is assembled by hand in Erode, Tamil Nadu.
The eyes of the screen
It sees the room. It doesn't record it.
On-device AI watches for presence, reads a hand gesture, and estimates anonymous demographics — roughly how many people, roughly what age and gender — and it does all of that computation on the screen itself. No frame of video ever leaves the hardware; only the anonymous result — a count, a gesture, an estimate — goes anywhere at all.
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Presence
Knows when someone is standing in front of it, and wakes the screen accordingly.
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Gestures
Reads an open palm or a wave as an interaction — no touch, no phone, no app to install.
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Anonymous demographics
Estimates rough age and gender in aggregate, never tied to a name or an identity.
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Processed on the screen
Every one of the above runs on the hardware itself, not in the cloud.
Curious exactly what leaves the screen? See “What our screens see” below.
What plays
More than an ad loop
A Tactyle screen doesn't just play a video on a timer — it runs interactive experiences that respond to the person in front of it, controlled entirely in the air.
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Gesture games
Fruit-Ninja-style swats, hand-tracked Tetris, and branded mini-games that turn waiting time into engagement — no controller, no touchscreen.
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Photobooth
A gesture-triggered camera moment lets a passerby capture themselves on the screen — a wave to start, a smile to shoot.
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AI-generated experiences
“Describe an experience. Watch it get built.” Operators describe what they want in plain language, and a new interactive experience is generated and deployed — no developer required.
Built to withstand the real world
Thrown. Crashed. Intact.
Our durability test, beat by beat: a Tactyle screen gets hurled, hits the ground, and powers back on without a mark.
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Thrown
A Tactyle screen leaves someone's hands mid-air, tumbling toward the ground.
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Crashed
Impact — screen-shake, dust, the moment every consumer TV panel would end.
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Intact
“No cracks. No damage.” The screen powers back on, unmarked, still playing.
Built for outdoors, not just indoors
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IMPACT RESISTANT
A metal enclosure absorbs knocks that would crack a consumer TV panel.
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VANDAL PROOF
The sealed metal shell and reinforced mounting deter tampering and theft.
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WEATHER PROOF
Rated for sun, rain, and dust — built for shopfronts, not just showrooms.
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24/7 RELIABILITY
Battery backup rides out power cuts, remote recovery brings a screen back if it goes dark, and every update ships staged with automatic rollback if it misbehaves.
Trust, made proactive
What our screens see
Screens with cameras earn scrutiny — and they should. Here is exactly what a Tactyle screen sees, computes, and sends, with nothing left implied.
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On-device, always
Vision processing runs on the screen itself, not in the cloud. There's no server on the other end watching through the camera.
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Counts and gestures, never identities
Presence, dwell time, gestures, and demographic estimates are anonymous events — never linked to a name, a phone number, or a face on file.
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No facial recognition of individuals
The vision engine can tell that a face is present and estimate its rough age and gender — it cannot and does not tell you who that person is.
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Nothing visual leaves the screen
No photos or video are stored or uploaded, ever. Only anonymous event numbers — a count, a gesture, an estimate — travel to the cloud.
Sample proof-of-play record
TACTYLE · PROOF OF PLAY
- SCREEN
- TCY-ERD-014
- WHEN
- 13 JUL 2026, 18:42 IST
- AD ID
- CMP-2291-A
- STATUS
- PLAY VERIFIED ✓
Illustrative sample — not a real screen or campaign. This is the shape of the record every billed play produces.
The same screen that protects what it sees is built to stay online: remote fleet operations and staged software updates keep it running, day and night.
Try it yourself
Wave at your camera
The same mini screen from earlier on this site — except here, on a desktop with a camera, you can opt in and control it with your actual hand, the way a real Tactyle screen reads a gesture in the air. Everything runs on-device, in your browser; nothing is uploaded.
Likes captured: 0
Tap or click the screen to try the gesture. Keyboard: focus the screen and press Enter or Space. An abstract target appears now and then — swat it before it fades.
Processed on-device. Nothing is uploaded.
Loads ~30 MB vision engine, once, only after you click.
This counter is simulated for demo purposes — it resets on reload and isn't wired to a real screen.